Diploma of Marketing and Communication
Diploma of Marketing and Communication
This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management….
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COURSE DESCRIPTION
This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. Career outcomes based on the completion of this course include, but are not limited to:
- Marketing and Communications Consultant
- Account Manager (Advertising)
- Marketing and Communications Manager
Exit pathways:
- Advanced Diploma of Marketing and Communication
- Bachelor of Business
- Bachelor of Accounting
Assessments:
- Case studies
- Scenarios – problem solving
- Practical activities
- Oral Presentation
- Multiple choice quiz
- Written Portfolio
- Projects
- Practical observations
REQUIREMENTS
Academic requirement
Entry to this course requires:
Successful completion of Australian year 12 or equivalent; AND
Successful completion of AQF recognised Certificate IV in Marketing and Communication or other relevant qualification; OR
Successful completion of the following prerequisite units:
- BBSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas;
- BSBMKG433 Undertake marketing activities;
- BSBMKG435 Analyse consumer behaviour;
- BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents; OR
- Have two years equivalent full-time relevant work experience.
English requirement
International Applicants from non-English-speaking backgrounds only.
IELTS (Academic) 5.5 with no band less than 5.0 or equivalent; PTE Academic (Pearson) – Overall score of 42 (with 35 or more in all communicative scores); TOEFL IBT (Internet based) – Overall score of 46 (Writing/Speaking of 15+ and Reading/Listening of 7+); Cambridge CAE & CPE – 162+.
EDUCATIONAL INSTITUTION
Kent Institute Australia is a business college with campuses in Sydney and Melbourne, Australia. Kent offers an extensive range of fully accredited (by TEQSA, recognised by AQF, fully accredited and recognised by both CPA Australia and the Institute of Chartered Accountants Australia and New Zealand) Bachelor degrees, Diplomas and Certificates in Accounting, Business, Marketing and Information Technology, and EAL.
