BSB50620 Diploma of Marketing and Communication
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- BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
Course Structure BSBMKG541 Identify and evaluate marketing opportunities BSBMKG542 Establish and monitor the marketing mix BSBPMG430 Undertake project work BSBMKG552 Design and develop marketing communication plans BSBMKG555 Write persuasive copy BSBMKG543 Plan and interpret market research SIRXMKT006 Develop a social media strategy BSBMKG550 Promote products and services to international markets…
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COURSE DESCRIPTION
Course Structure
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBPMG430 Undertake project work
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBMKG543 Plan and interpret market research
SIRXMKT006 Develop a social media strategy
BSBMKG550 Promote products and services to international markets
BSBOPS504 Manage business risk
BSBMKG435 Analyze consumer behavior
BSBMKG553 Develop public relations campaigns
BSBTEC404 Use digital technologies to collaborate in a work environment
REQUIREMENTS
Minimum Age: 18 years of age
Have completed BSB42415 Certificate IV in Marketing and Communication OR have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have two years equivalent full-time relevant work experience.
English Language: IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
EDUCATIONAL INSTITUTION
Macquarie Education Group Australia (MEGA) is an educational provider based in New South Wales. It houses highly qualified teaching staff and offers courses in areas such as general English, IELTS preparation, English for academic purposes, business, accounting, marketing & communication, leadership & management, social media marketing, information technology, and travel & tourism management.
Macquarie Education Group Australia (MEGA) is an educational provider based in New South Wales. It houses highly qualified teaching staff and offers courses in areas such as general English, IELTS preparation, English for academic purposes, business, accounting, marketing & communication, leadership & management, social media marketing, information technology, and travel & tourism management.