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BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

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COURSE DESCRIPTION

Course Structure

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBPMG430 Undertake project work

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBMKG543 Plan and interpret market research

SIRXMKT006 Develop a social media strategy

BSBMKG550 Promote products and services to international markets

BSBOPS504 Manage business risk

BSBMKG435 Analyze consumer behavior

BSBMKG553 Develop public relations campaigns

BSBTEC404 Use digital technologies to collaborate in a work environment

REQUIREMENTS

Minimum Age: 18 years of age

Have completed BSB42415 Certificate IV in Marketing and Communication OR have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have two years equivalent full-time relevant work experience.

English Language: IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent

EDUCATIONAL INSTITUTION

Macquarie Education Group Australia (MEGA) is an educational provider based in New South Wales. It houses highly qualified teaching staff and offers courses in areas such as general English, IELTS preparation, English for academic purposes, business, accounting, marketing & communication, leadership & management, social media marketing, information technology, and travel & tourism management.

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Macquarie Education Group Australia (MEGA) is an educational provider based in New South Wales. It houses highly qualified teaching staff and offers courses in areas such as general English, IELTS preparation, English for academic purposes, business, accounting, marketing & communication, leadership & management, social media marketing, information technology, and travel & tourism management.

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