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BSB60520 Advanced Diploma of Marketing and Communication

BSB60520 Advanced Diploma of Marketing and Communication

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COURSE DESCRIPTION

Course Structure

BSBMKG621 Develop organizational marketing strategy

BSBMKG622 Manage organizational marketing processes

BSBTWK601 Develop and maintain strategic business networks

BSBMKG623 Develop marketing plans

BSBSTR601 Manage innovation and continuous improvement

BSBFIN501 Manage budgets and financial plans

BSBMKG553 Develop public relations campaigns

BSBMKG626 Develop advertising campaigns

BSBOPS601 Develop and implement business plans

BSBMKG625 Implement & manage international marketing programs

BSBMKG624 Manage market research

BSBCRT611 Apply critical thinking for complex problem solving

REQUIREMENTS

Minimum Age: 18 years of age

Have completed BSB52415 Diploma of Marketing and Communication OR have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have four years equivalent full-time relevant work experience.

English Language: IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent

EDUCATIONAL INSTITUTION

Macquarie Education Group Australia (MEGA) is an educational provider based in New South Wales. It houses highly qualified teaching staff and offers courses in areas such as general English, IELTS preparation, English for academic purposes, business, accounting, marketing & communication, leadership & management, social media marketing, information technology, and travel & tourism management.

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Macquarie Education Group Australia (MEGA) is an educational provider based in New South Wales. It houses highly qualified teaching staff and offers courses in areas such as general English, IELTS preparation, English for academic purposes, business, accounting, marketing & communication, leadership & management, social media marketing, information technology, and travel & tourism management.

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