Bachelor of Arts and Bachelor of Marketing and Media
Bachelor of Arts and Bachelor of Marketing and Media
Summary The Bachelor of Arts has been reimagined by our world-leading academics in consultation with industry partners and public-sector organisations, so you can be assured you’ll acquire the transferable and technical skills needed for success in today’s and tomorrow’s workplaces. Our approach allows you to turn your passion into a…
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COURSE DESCRIPTION
Summary
The Bachelor of Arts has been reimagined by our world-leading academics in consultation with industry partners and public-sector organisations, so you can be assured you’ll acquire the transferable and technical skills needed for success in today’s and tomorrow’s workplaces. Our approach allows you to turn your passion into a career by exploring your interests in-depth, and by honing your skills and knowledge through practical experiences and expert teaching. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Showcase to employers your technical and transferable skills
Create a digital portfolio to demonstrate your skills, workplace experience and extracurricular activities. Enjoy learning in the brand-new arts precinct
Study in flexible open classroom spaces that can be used for a wide range of teaching and learning activities. Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Advertising manager
Arts manager
Brand manager
Broadcasting production manager
Business development manager
Business manager
Copywriter
Digital marketing specialist
Entrepreneur
Game designer
Intelligence and security specialist
Internal communications consultant
Journalist
Lobbyist
Market or social researcher
Marketing consultant
Product manager
Project manager
Public affairs adviser
Radio producer or presenter
Employers
Banks and financial institutions
Businesses and corporations
Government agencies and departments
Legal service providers
Marketing and public relations firms
Media, creative or communications agencies
Media, creative or communications agencies
Multinational corporations
Museums
NGOs
Not-for-profit organisations
Production studios – film, TV and sound
Public service
Publishing houses
Regulatory authorities
Start-ups
Universities
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
