Bachelor of Business Analytics and Bachelor of Marketing and Media
Bachelor of Business Analytics and Bachelor of Marketing and Media
Summary The multidisciplinary Bachelor of Business Analytics – developed and refined in consultation with industry – will provide you with skills in data visualisation, and statistical and analytical tools. You’ll also gain a solid understanding of the context of organisational problems from managerial, financial and human perspectives, so you can…
Categories
COURSE DESCRIPTION
Summary
The multidisciplinary Bachelor of Business Analytics – developed and refined in consultation with industry – will provide you with skills in data visualisation, and statistical and analytical tools. You’ll also gain a solid understanding of the context of organisational problems from managerial, financial and human perspectives, so you can make informed and insightful decisions. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Apply your skills to a real-world setting
Undertake a research methods project in your final year to apply your data analytics methodology in a real-world setting. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Advertising manager
Applications modeller or developer
Behavioural forecaster
Brand manager
Broadcasting production manager
Business development manager
Business or venture analyst
Business process improvement specialist
Business process modelling consultant
Consumer insights specialist
Copywriter
Data analyst
Digital marketing specialist
IT planning manager
Internal communications consultant
Management consultant
Marketing consultant
Product manager
Public affairs adviser
Employers
Banks and financial institutions
Business analysis firms
Businesses and corporations
Consulting firms
Government agencies and departments
Information technology companies
Insurance firms
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Private and public-sector organisations
Production studios – film, TV and sound
Publishing houses
Research institutes
Utilities companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
Do you want to Apply to:
Bachelor of Business Analytics and Bachelor of Marketing and Media
Add Your Heading Text Here
Please, login or Register to Apply!
Do you need extra info about:
Bachelor of Business Analytics and Bachelor of Marketing and Media?
