Bachelor of Business and Bachelor of Marketing and Media
Bachelor of Business and Bachelor of Marketing and Media
Summary The Bachelor of Business will introduce you to a broad range of foundation and future-focused business units that will equip you for the jobs of tomorrow in a wide range of industries. In addition, you’ll develop a valuable set of employability skills – leadership, strategic thinking, problem solving, communication,…
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COURSE DESCRIPTION
Summary
The Bachelor of Business will introduce you to a broad range of foundation and future-focused business units that will equip you for the jobs of tomorrow in a wide range of industries. In addition, you’ll develop a valuable set of employability skills – leadership, strategic thinking, problem solving, communication, teamwork, and sustainable and ethical thinking – which are highly sought-after in today’s rapidly evolving global business landscape. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Undertake projects based on real-world scenarios
Complete authentic assessments that progressively build on course material to develop the business acumen employers want. Study how sustainability is influencing business decision-making
Learn how sustainability concerns are impacting business via a dedicated unit in second year and a capstone project in third year. Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Administration manager
Advertising manager
Brand manager
Brand manager
Broadcasting production manager
Business development manager
Business development manager
Business strategist
Copywriter
Digital marketing specialist
Entrepreneur
Internal communications consultant
Management consultant
Market researcher
Marketing consultant
Marketing consultant
Product manager
Public affairs adviser
Public or community sector manager
Recruitment consultant
Employers
Banks and financial institutions
Businesses and corporations
Government agencies and departments
Human resource consultancies
Management consulting firms
Marketing and public relations firms
Marketing and public relations firms
Media, creative or communications agencies
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Private and public-sector organisations
Production studios – film, TV and sound
Publishing houses
Recruitment agencies
Start-ups
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
