Bachelor of Commerce and Bachelor of Marketing and Media
Bachelor of Commerce and Bachelor of Marketing and Media
Summary In the Bachelor of Commerce, you’ll study a set of extensive and integrated foundation units that will orient you to commerce and business, followed by one or two majors to develop depth and specialisation in your chosen discipline. You’ll also acquire a set of sought-after employability skills – data…
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COURSE DESCRIPTION
Summary
In the Bachelor of Commerce, you’ll study a set of extensive and integrated foundation units that will orient you to commerce and business, followed by one or two majors to develop depth and specialisation in your chosen discipline. You’ll also acquire a set of sought-after employability skills – data literacy, business analysis, teamwork, communication, conflict resolution, problem solving, critical thinking and a global mindset, among others – all key competencies that today’s top employers regard extremely highly. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Undertake professional experiences with leading industry partners
Complete a virtual internship in first year, an employability unit in second year and a work-integrated opportunity in third year. Undertake a unique interdisciplinary capstone unit
Enhance your employability skills by working in a mixed-major team to solve a sustainability challenge. Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Advertising manager
Auditor
Brand manager
Broadcasting production manager
Business development manager
Business or venture analyst
Consultant
Copywriter
Cybersecurity analyst
Digital marketing specialist
Economist
Information systems coordinator
Internal communications consultant
Marketing consultant
Marketing consultant
Product manager
Public affairs adviser
Stockbroker
Superannuation adviser or analyst
Taxation specialist
Employers
Banks and financial institutions
Business analysis firms
Businesses and corporations
Government agencies and departments
Human resource consultancies
Market research firms
Marketing and public relations firms
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Private and public-sector organisations
Production studios – film, TV and sound
Publishing houses
Stockbroking and investment companies
Superannuation and insurance firms
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
