Bachelor of Economics and Bachelor of Marketing and Media
Bachelor of Economics and Bachelor of Marketing and Media
Summary The Bachelor of Economics will provide you with a sound understanding of today’s complex economic environment and the skills to design economic systems that promote welfare, fairness and sustainability. You’ll learn about how modern economies operate, trade and grow; the role of prices and markets in allocating scarce resources;…
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COURSE DESCRIPTION
Summary
The Bachelor of Economics will provide you with a sound understanding of today’s complex economic environment and the skills to design economic systems that promote welfare, fairness and sustainability. You’ll learn about how modern economies operate, trade and grow; the role of prices and markets in allocating scarce resources; and the sorts of policy interventions that can be introduced when economic outcomes are less than optimal. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Study in our state-of-the-art facilities
Access our Finance Decision Lab and incubator, and participate in simulations and workshops. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Advertising manager
Brand manager
Broadcasting production manager
Business development manager
Copywriter
Digital marketing specialist
Econometrician
Economist
Financial adviser or analyst
Internal communications consultant
Investment analyst
Market analyst
Marketing consultant
Policy analyst
Product manager
Public affairs adviser
Employers
Banks and financial institutions
Businesses and corporations
Consulting firms
Educational institutions
Government agencies and departments
International organisations
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
NGOs
Not-for-profit organisations
Production studios – film, TV and sound
Publishing houses
Research institutes
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
