Bachelor of International Studies and Bachelor of Marketing and Media
Bachelor of International Studies and Bachelor of Marketing and Media
Summary The Bachelor of International Studies, which combines the study of cultures and global society with the acquisition of advanced foreign language and communication skills and knowledge about global diversity and mobility, will equip you with transferable intercultural skills that are highly valued in today’s globalised job market. The Bachelor…
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COURSE DESCRIPTION
Summary
The Bachelor of International Studies, which combines the study of cultures and global society with the acquisition of advanced foreign language and communication skills and knowledge about global diversity and mobility, will equip you with transferable intercultural skills that are highly valued in today’s globalised job market. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Complete a session-long overseas experience
Undertake a session-long, in-country study program to enhance your learning within global environments. Discover a country’s culture in addition to learning a language
Be proficient in your target language and gain knowledge of the society and culture of the countries where that language is spoken. Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Advertising manager
Aid and development officer
Brand manager
Broadcasting production manager
Business development manager
Copywriter
Digital marketing specialist
Internal communications consultant
International business manager
International law consultant
Marketing consultant
Marketing manager
Policy adviser
Product manager
Public affairs adviser
Public sector adviser
Teacher (after further study)
Tourism and travel consultant
Transnational business or corporations consultant
Transnational or global communications officer
Employers
Banks and financial institutions
Businesses and corporations
Consulting firms
Government agencies and departments
International public sector
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
NGOs
Not-for-profit organisations
Production studios – film, TV and sound
Publishing houses
Tourism and hospitality sector
Transnational communications sector
United Nations
Universities
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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