Bachelor of Marketing and Media and Bachelor of Game Design and Development
Bachelor of Marketing and Media and Bachelor of Game Design and Development
Summary The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and…
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COURSE DESCRIPTION
Summary
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. The Bachelor of Game Design and Development will provide you with a thorough grounding in software design and development. The addition of specialist units that critically appraise video games as designs and cultural media products means you’ll be equipped with the skills you’ll need for a successful career designing and creating the next wave of popular video games and virtual worlds.
Key features
Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Complete an extensive supervised project
Undertake an industry-based project to solve a real-world problem, and get the skills you need to successfully start your career. Undertake the only video games degree of its kind
Study the only university degree in New South Wales that combines technical skills with a critical understanding of video games.
Career Outcomes
Professions
Advertising manager
App designer
Brand manager
Broadcasting production manager
Business development manager
Copywriter
Digital marketing specialist
Game animator
Game audio engineer
Game designer
Game programmer
Game tester
Internal communications consultant
Marketing consultant
Product manager
Public affairs adviser
Virtual reality or mixed reality designer or developer
Web designer
Employers
Banks and financial institutions
Businesses and corporations
Consulting firms
Gaming developers
Geoscience Australia
Government agencies and departments
Marketing and public relations firms
Media and entertainment companies
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Production studios – film, TV and sound
Publishing houses
Retail and e-business companies
Start-ups
Technology and software development companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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