Bachelor of Marketing and Media and Bachelor of Planning
Bachelor of Marketing and Media and Bachelor of Planning
Summary The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and…
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COURSE DESCRIPTION
Summary
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. Innovative in its approach to understanding contemporary social, urban and environmental issues in urban and regional planning, the Bachelor of Planning focuses on recognising the social and cultural diversity of places, and the importance of cross-cultural approaches to research, plan-making and impact assessment. It will not only prepare you for a career in planning in which you have the power to shape more liveable and sustainable futures, but will also give you a distinctive edge among your peers.
Key features
Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Broaden your knowledge and skill set
Learn about the cultural, economic, environmental and social dimensions of planning, with a focus on urban management. Embrace the principles of inclusiveness, equity and diversity
Study at a uni that recognises and honours Dharug Country, the land on which our campus is located.
Career Outcomes
Professions
Advertising manager
Brand manager
Broadcasting production manager
Business development manager
Copywriter
Development assessor
Digital marketing specialist
Environmental planner
Housing officer
Internal communications consultant
Marketing consultant
Placemaker or place planner
Policy analyst
Product manager
Public affairs adviser
Social or community planner
Social or environmental consultant
Strategic planner
Sustainability consultant
Urban or regional planner
Employers
Businesses and corporations
Government agencies and departments
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Planning and urban development organisations
Production studios – film, TV and sound
Publishing houses
Residential developers
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
