Bachelor of Media and Communications and Bachelor of Marketing and Media
Bachelor of Media and Communications and Bachelor of Marketing and Media
Summary The Bachelor of Media and Communications will equip you with the skills you’ll need to respond to today’s – and tomorrow’s – rapidly evolving media environment. Whether you’re interested in making your own films or music videos, writing for print and online publications, designing interactive and media-rich websites, producing…
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COURSE DESCRIPTION
Summary
The Bachelor of Media and Communications will equip you with the skills you’ll need to respond to today’s – and tomorrow’s – rapidly evolving media environment. Whether you’re interested in making your own films or music videos, writing for print and online publications, designing interactive and media-rich websites, producing radio podcasts and broadcasts, streaming live media or managing public relations campaigns, this degree will position you at the heart of content creation. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Gain practical skills while undertaking a media internship
Undertake a media internship – aligned to your career interests – to enhance your employment prospects. Gain the high-level practical skills employers want
Develop production skills relevant to a range of industry practices across diverse platforms. Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Academic
Advertising manager
Brand manager
Broadcasting production manager
Business development manager
Copywriter
Cross-cultural worker
Cross-platform producer
Digital marketing specialist
Documentary producer
Entrepreneur
Game designer
Internal communications consultant
Journalist
Lobbyist
Marketing consultant
Media designer
Podcast producer or presenter
Product manager
Public affairs adviser
Employers
Advertising and media agencies
Businesses and corporations
Educational institutions
Gaming developers
Government agencies and departments
Marketing and public relations firms
Media and news outlets
Media, creative or communications agencies
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Production studios – film, TV and sound
Production studios – film, TV and sound
Publishing houses
Radio and television broadcasters
Self-employment
Streaming media companies and services
Web design agencies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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