Bachelor of Music and Bachelor of Marketing and Media
Bachelor of Music and Bachelor of Marketing and Media
Summary The Bachelor of Music – with its focus on synergies across production and performance, including theoretical and practical study – is the only one of its kind in Australia. It will develop your theoretical, practical and industry-focused skills, as well as your musical training. The Bachelor of Marketing and…
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COURSE DESCRIPTION
Summary
The Bachelor of Music – with its focus on synergies across production and performance, including theoretical and practical study – is the only one of its kind in Australia. It will develop your theoretical, practical and industry-focused skills, as well as your musical training. The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
Key features
Hone your skills by learning from award-winning professionals
Learn from teachers with international industry profiles in popular music, music production, jazz and contemporary vocal pedagogy. Develop a deep understanding of contemporary music practices
Gain a broad knowledge of 20th- and 21st-century music practices, technologies and associated industries. Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Advertising manager
Arts and culture administrator
Brand manager
Broadcasting production manager
Business development manager
Composer
Copywriter
Digital marketing specialist
Events manager
Game designer
Internal communications consultant
Marketing consultant
Music publisher
Music teacher (after further study)
Performer
Product manager
Promoter
Public affairs adviser
Sound effects designer
Sound technician
Employers
Arts organisations
Arts promoters
Audio engineering companies
Businesses and corporations
Cultural and heritage organisations
Digital agencies
Government agencies and departments
Marketing and public relations firms
Media, creative or communications agencies
Media, creative or communications agencies
Multinational corporations
Music publications
Not-for-profit organisations
Production studios – film, TV and sound
Production studios – film, TV and sound
Publishing houses
Self-employment
Universities
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
