Master of Business Analytics and Master of Marketing
Master of Business Analytics and Master of Marketing
Summary The comprehensive, flexible Master of Business Analytics has a strong focus on the real-world application of business analytics tools and techniques. You’ll develop your knowledge of computer programming, databases, applied statistics and machine learning techniques applied to big data. You’ll become adept at recognising the importance of ethical reasoning…
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COURSE DESCRIPTION
Summary
The comprehensive, flexible Master of Business Analytics has a strong focus on the real-world application of business analytics tools and techniques. You’ll develop your knowledge of computer programming, databases, applied statistics and machine learning techniques applied to big data. You’ll become adept at recognising the importance of ethical reasoning in the solution of analytics-related problems. And you’ll learn how to collaborate effectively with diverse teams to achieve a range of purposes in varied contexts. Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Key features
Study in our state-of-the-art facilities
Access our Finance Decision Lab and incubator, and participate in simulations and workshops. Study a degree accredited by the Australian Computer Society
Complete the Cyber Security, Governance Frameworks and Ethics; and Big Data units to qualify for ACS accreditation. Create effective outcomes for stakeholders
Advance your interpersonal and communication skills to work effectively on your own and with stakeholder groups. Enhance your learning within a unique high-tech precinct
Connect with world-leading organisations in the Macquarie Park Innovation District – right next door to our campus.
Career Outcomes
Professions
Brand manager
Business development manager
Consumer analyst
Consumer insights specialist
Customer relations specialist
Data analyst
Data visualisation analyst
Digital marketing specialist
Financial adviser or analyst
Human resources professional
Information technology analyst
Management consultant
Market analyst
Market analyst
Market or social researcher
Marketing consultant
Marketing supply chain specialist
Public sector adviser
Sales manager
Social media and digital marketing specialist
Employers
Banks and financial institutions
Business analysis firms
Business analysis firms
Businesses and corporations
Consulting firms
Consumer goods manufacturers and retail firms
Government agencies and departments
Industrial and B2B organisations
Insurance firms
Management consulting firms
Marketing and public relations firms
Marketing and public relations firms
Multinational corporations
Retail and e-business companies
Sport and entertainment companies
Stockbroking and investment companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
