Master of Marketing (1.5 years)
Master of Marketing (1.5 years)
Summary In today’s ultra-competitive market where customers have a huge variety of products and services to choose from – and access to extensive information to make decisions – companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and…
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COURSE DESCRIPTION
Summary
In today’s ultra-competitive market where customers have a huge variety of products and services to choose from – and access to extensive information to make decisions – companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market.
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Key features
Implement creative marketing plans
Expand your marketing knowledge and skills to design and implement creative marketing plans and strategies. Gain markets insights
Access valuable tools to gain insights into markets, and acquire key knowledge to make informed decisions. Create effective outcomes for stakeholders
Advance your interpersonal and communication skills to work effectively on your own and with stakeholder groups. Enhance your learning within a unique high-tech precinct
Connect with world-leading organisations in the Macquarie Park Innovation District – right next door to our campus.
Career Outcomes
Professions
Brand manager
Consumer insights specialist
Customer relations specialist
Digital marketing specialist
Market analyst
Market or social researcher
Marketing consultant
Marketing manager
Marketing supply chain specialist
Product line specialist
Sales manager
Social media and digital marketing specialist
Employers
Banks and financial institutions
Business analysis firms
Consumer goods manufacturers and retail firms
Government agencies and departments
Industrial and B2B organisations
Management consulting firms
Marketing and public relations firms
Multinational corporations
Sport and entertainment companies
Stockbroking and investment companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
