Master of Marketing and Master of Media and Communications
Master of Marketing and Master of Media and Communications
Summary Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance…
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COURSE DESCRIPTION
Summary
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Whether you’re an aspiring or experienced media professional, the Master of Media and Communications will give you the skills you need to expertly respond to the challenges associated with the changing mediascape in ethical and socially engaged ways. It focuses on digital production, distribution, and audience communication and engagement strategies, as well as on online journalism and media practices. Armed with such contemporary knowledge and skills, you’ll accelerate your career in fast-moving contemporary media and communications environments across the world.
Key features
Implement creative marketing plans
Expand your marketing knowledge and skills to design and implement creative marketing plans and strategies. Gain markets insights
Access valuable tools to gain insights into markets, and acquire key knowledge to make informed decisions. Access our state-of-the-art high-tech digital newsroom
Develop a deep understanding of convergent media, and learn how to apply it in a digital networked environment. Develop your own portfolio of practical work to show employers
Build a portfolio of work, including articles, multimedia reports, podcasts, social media campaigns, videos and websites.
Career Outcomes
Professions
Advertising or marketing communications specialist
Arts and culture administrator
Brand manager
Communications specialist
Consumer insights specialist
Content specialist
Cultural attache
Customer relations specialist
Digital marketing specialist
Government adviser
Market analyst
Marketing consultant
Marketing manager
Media policy developer or adviser
Media writer
Multiplatform and interactive media producer
Product line specialist
Publicity and promotions professional
Screenwriter
Social media and digital marketing specialist
Employers
Advertising and media agencies
Banks and financial institutions
Business analysis firms
Consumer goods manufacturers and retail firms
Government agencies and departments
Industrial and B2B organisations
Management consulting firms
Marketing and public relations firms
Media, creative or communications agencies
Merchant banks
Multinational corporations
NGOs
Production studios – film, TV and sound
Radio and television broadcasters
Sport and entertainment companies
Stockbroking and investment companies
Universities
Web design agencies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
