BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff…
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COURSE DESCRIPTION
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties
Participants need to complete 12 units of Competency to achieve BSB60520 Advanced Diploma of Marketing and Communication
3 Core Units
9 Elective units
Unit Code
Core Units
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
Electives Units
BSBFIM601 Manage finances
BSBDIV601 Develop and implement diversity
BSBMGT605 Provide leadership across the organisation
BSBMGT617 Develop and implement a business plan
BSBMKG603 Manage the marketing process
BSBMKG605 Evaluate international marketing opportunities
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMGT608 Manage innovation and continuous improvement
Duration & Schedule
Delivery will occur over a 52-week period with 20 hours scheduled class time per week. To allow for school holidays and breaks this will occur over a period of 60 weeks depending on the intake date.
Student contact hours = 20 hrs per week x by 52 weeks = 1040 hours, this will usually occur across 2 x 8-hour days and one 4-hour day, between Monday and Sunday.
240 hours of the course are allocated to projects, private study and assessment work
Breaks/public holidays = up to 8 weeks
Schedule:
This will be achieved by scheduling classes for 3 days per week over 20 weeks, (2 days for 8 hours each, 1 day for 4 hours).
Intake Time 15th Every Month
REQUIREMENTS
This course is available to all international students and Melbourne Advanced Commerce Institute requires that students are able to provide evidence that they:
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR
Have two years equivalent full-time relevant work experience
In addition to above, the student must also:
Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.
Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Melbourne Advanced Commerce Institute is able to provide.
Have successfully completed Australian year 12 or equivalent.
Are at least at age of 18 on the date of course commencement.
Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Melbourne Advanced Commerce Institute to identify student’s needs for additional support during their study with MACI
EDUCATIONAL INSTITUTION
