Bachelor of Business – major in Marketing and Digital Communications (Melbourne)
Bachelor of Business – major in Marketing and Digital Communications (Melbourne)
Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students can specialise with a major in Marketing and Digital Communications, Management or Accounting. When you study a Bachelor of Business, major in Marketing and Digital Communications, you open the…
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COURSE DESCRIPTION
Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students can specialise with a major in Marketing and Digital Communications, Management or Accounting. When you study a Bachelor of Business, major in Marketing and Digital Communications, you open the door to a thriving industry. As businesses increasingly go online, digital marketing and communications are essential to product innovation as well as communicating with target audiences. Marketing analytics lift the lid on what’s going on behind the scenes. How do people use a website? Which ad gets the most clicks? Which social media platforms are customers using? CAREER PATHS A Bachelor of Business, major in Marketing and Digital Communications is a ticket to the industry of your choice. Career roles include: Content management and strategy SEO/SEM specialist Digital marketing manager Video/Audio Marketing developer Business, strategy and management consultant Digital marketing strategy analyst Digital marketing analyst Digital business solution manager Digital business development manager Social media manager COURSE STRUCTURE The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline. COURSE LEARNING OUTCOMES The Bachelor of Business, major in Marketing and Digital Communications aims to provide graduates who will: • Possess a well-developed awareness of professional practice in the context of digital marketing. • Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media. • Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing. • Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others’ work. • Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange. • Employ professional digital marketing skills responsibly and respectfully in a global environment. • Possess the awareness of ethical practice in the personal, political and professional contexts of society. • Possess the skills to behave ethically in personal and professional contexts. • Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures. • Demonstrate digital literacy and production skills across a range of media and media texts
REQUIREMENTS
ENTRY REQUIREMENTS Academic Entry Requirements International applicants must be 18 years of age at the commencement date of the course. English Language Requirements Academic IELTS: Overall 6.0 (no band less than 5.5) TOEFL iBT: Overall score 60-78 with minimum scores: Reading 12, Writing 20, Listening 11, Speaking 17 Pearson (PTE): Overall 50 (no band less than 45) Cambridge-CAE: Overall 169 (no band less than 162)
EDUCATIONAL INSTITUTION
Established in 1996, MIT has provided degrees in leading industries since its inception. MIT offers undergraduate and postgraduate courses in business, business analytics, networking, cyber security, data analytics and software and telecommunications engineering. MIT’s courses include tactical industry projects and internships. The institute has relationships with industries of all sizes and types, both profit and not-for-profit. MIT trains students in specialised skills that are in demand in the workplace so that graduates enter the workforce feeling confident they can succeed in a competitive environment. Students at MIT are guaranteed hands-on industry experience in every degree. Student care at MIT goes beyond what happens in the classroom. Student at MIT are given the support and taught the skills required to succeed in the real world. MIT’s English classes teach students to use English in a variety of social and personal situations.
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