BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication has been designed as a pathway from the Certificate IV level course. This course focuses on the managerial skills required to apply and understand the organisation’s marketing and communication plans and services in a business. Students will apply marketing and communications theory to case…
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COURSE DESCRIPTION
BSB50620 Diploma of Marketing and Communication has been designed as a pathway from the Certificate IV level course. This course focuses on the managerial skills required to apply and understand the organisation’s marketing and communication plans and services in a business.
Students will apply marketing and communications theory to case study situations in a variety of business contexts. In this role, you would typically report to more senior practitioners but may provide leadership and guidance to others in a marketing and communication project team or in a manager role.
DURATION
The Diploma of Marketing and Communication duration is up to 78 weeks. There are 60 weeks of course delivery plus 18 weeks term break.
CAREER OPPORTUNITIES
Graduates may work in the following occupations:
Marketing manager
Advertising coordinator
Customer service manager
Media planner
PATHWAYS
Students undertaking BSB50620 Diploma of Marketing and Communication may progress through the Marketing and Communications Pathway as follows:
BSB50620 Diploma of Marketing and Communications to
BSB60520 Advanced Diploma of Marketing and Communications and/or
BSB60420 Advanced Diploma of Leadership and Management
DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE
The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week.
The course is provided through the Mercury Colleges ELearn platform. Your teachers deliver lectures and tutorials face to face on campus plus students are to complete weekly study online through ELearn. Progress is tracked for every student.
ASSESSMENT STRUCTURE
The students access the assessments through ELearn.
Assessment methods include:
• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations
EXIT POINT/AWARD
Students that successfully complete all 12 units of competency will be issued with BSB50620 Diploma of Marketing and Communications by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework (AQF).
REQUIREMENTS
International students must be over eighteen years old and provide evidence to demonstrate meeting the entry requirements as follows:
Course Specific Entry Requirements – The Marketing and Communications pathway:
This course requires completion of 6 core units from the BSB40820 Certificate IV in Marketing and Communications. International students may complete the full lower level qualification or have completed only the required six core units set as entry requirements prior to commencing the Diploma level course.
Academic General Requirements:
Successful completion of Year 12 or equivalent and/or above
English Language Requirements as follows:
IELTS 6.0 overall (no less than 5.5 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider
The entry requirement – the Certificate IV in Marketing and Communications delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.
EDUCATIONAL INSTITUTION
Mercury Colleges Pty Ltd is a private institution located in Bondi Junction, five minutes from Bondi Beach in New South Wales. It has been educating students for over 40 years. Since 1966, thousands of people have been trained in the College’s proprietary speedwriting system. The College offers courses in Business and English. It offers certificates and diplomas in Business and Management; English for academic purposes; general English course; and IELTS preparation course.
