BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication has been designed as a pathway from the Diploma level course. This course focuses on the higher-level management skills based on sound theoretical knowledge of marketing in the context of a business strategy. It looks at Australian and international marketing trends with a…
Categories
COURSE DESCRIPTION
BSB60520 Advanced Diploma of Marketing and Communication has been designed as a pathway from the Diploma level course. This course focuses on the higher-level management skills based on sound theoretical knowledge of marketing in the context of a business strategy. It looks at Australian and international marketing trends with a focus on Asia Pacific marketing.
Students study includes market research techniques, business and marketing risk management, international marketing, organisational marketing objectives and advertising campaigns.
Leadership, business innovation and organisational change is also covered for roles expected to be at a director or project leader level in a business or organisation.
DURATION
The Advanced Diploma of Marketing and Communication duration is up to 104 weeks. There are 80 weeks of course delivery plus 24 weeks term break.
CAREER OPPORTUNITIES
Graduates may work in the following occupations:
- Marketing director
- Marketing strategy manager
- International marketing director
- Specialist marketing and communications project leader
PATHWAYS
Students undertaking BSB60520 Advanced Diploma of Marketing and Communication may exit study at this point or progress as follows:
- Complete a dual qualification – BSB60420 Advanced Diploma of Leadership and Management
- Apply for advanced standing to university study in Marketing and Communications
REQUIREMENTS
International students must be over eighteen years old and provide evidence to demonstrate meeting the entry requirements as follows:
Course Specific Entry Requirements – The Marketing and Communications pathway:
This course requires completion of 5 core units from the BSB50620 Diploma of Marketing and Communications. Mercury College expects international students to complete the full Diploma level qualification prior to commencing the Advanced Diploma level.
Academic General Requirements:
Successful completion of Year 12 or equivalent and/or above English Language Requirements: as follows:
IELTS 6.0 overall (no less than 5.5 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider
The Diploma of Marketing and Communications delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.
EDUCATIONAL INSTITUTION
Mercury Colleges Pty Ltd is a private institution located in Bondi Junction, five minutes from Bondi Beach in New South Wales. It has been educating students for over 40 years. Since 1966, thousands of people have been trained in the College’s proprietary speedwriting system. The College offers courses in Business and English. It offers certificates and diplomas in Business and Management; English for academic purposes; general English course; and IELTS preparation course.
