Bachelor of Business (BBus) in Marketing
Bachelor of Business (BBus) in Marketing
Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you’ve noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the…
Categories
COURSE DESCRIPTION
Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you’ve noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we’re looking for, often before we even know we’re looking for it.
In this course, you’ll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You’ll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.
3 reasons to study Marketing at Murdoch
Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
Complete Google and Facebook certifications during your course.
Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena’s Snapchat channel at the Harry Style’s 2018 concert.
What you’ll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:
International marketing
Strategic marketing
Consumer behavior
Digital and social media marketing
Services marketing
Your future career
Future job growth in this area is strong – and your opportunities are endless.
Careers could include:
Marketing Account Manager or Marketing Consultant
Product or Brand Manager
Market Research Analyst
Content Marketer
Digital Marketer
You could build your career in any industry, working on product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.
Professional recognition
This course is recognised by the Australian Marketing Institute (AMI).
EDUCATIONAL INSTITUTION
Murdoch University is based in Perth, the biggest city in Western Australia. It is a world-renowned research university, being a part of the Innovative Research Universities group. It has an impressive reputation for conducting ground-breaking studies, and experienced academics encourage students to be independent thinkers with a focus on the future. Murdoch offers around 230 undergraduate, postgraduate and research programs, and a series of dedicated scholarships for international students to help them with the costs of studying in Australia. The University boasts strong connections with overseas partners, domestic government departments and the wider working community, giving students a perfect springboard to take part in work placements and complete real-world projects in their subject area.
