BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
Course Structure: A total of 12 Units (5 Core and 7 electives) must be completed and deemed competent to achieve the qualification BSB50620 Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing…
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COURSE DESCRIPTION
Course Structure:
A total of 12 Units (5 Core and 7 electives) must be completed and deemed competent to achieve the qualification BSB50620 Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification. We have selected the following units:
Unit Code Unit Name Core/ Elective
BSBMKG541 Identify and evaluate marketing opportunities Core
BSBMKG542 Establish and monitor the marketing mix Core
BSBMKG552 Design and develop marketing communication plans Core
BSBMKG555 Write persuasive copy Core
BSBPMG430 Undertake project work Core
BSBMKG543 Plan and interpret market research Elective
BSBMKG546 Develop social media engagement plans Elective
BSBMKG551 Create multiplatform advertisements for mass media Elective
BSBCRT512 Originate and develop concepts Elective
BSBOPS504 Manage business risk Elective
BSBOPS505 Manage organisational customer service Elective
BSBPEF501 Manage personal and professional development Elective
Possible Employer Pathways: Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader.
REQUIREMENTS
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or
Have two years equivalent full-time relevant work experience.
In addition to above they must at least:
Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Newton College is able to provide.
Have successfully completed Australian year 12 or equivalent.
Are at least at age of 18 on the date of course commencement.
EDUCATIONAL INSTITUTION
