BSB60520 Advanced Diploma of Marketing and Communication
BSB60520 Advanced Diploma of Marketing and Communication
Course Structure: A total of 12 Units (4 Core and 8 electives) must be completed and deemed competent to achieve the qualification BSB60520 Advanced Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without…
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COURSE DESCRIPTION
Course Structure:
A total of 12 Units (4 Core and 8 electives) must be completed and deemed competent to achieve the qualification BSB60520 Advanced Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification. We have selected the following units:
Unit Code Unit Name Core/ Elective
BSBMKG621 Develop organisational marketing strategy Core
BSBMKG622 Manage organisational marketing processes Core
BSBMKG623 Develop marketing plans Core
BSBTWK601 Develop and maintain strategic business networks Core
BSBMKG624 Manage market research Elective
BSBMKG626 Develop advertising campaigns Elective
BSBMKG627 Execute advertising campaigns Elective
BSBCRT611 Apply critical thinking for complex problem solving Elective
BSBFIN501 Manage budgets and financial plans Elective
BSBLDR601 Lead and manage organisational change Elective
BSBOPS601 Develop and implement business plans Elective
BSBSTR601 Manage innovation and continuous improvement Elective
Possible Employer Pathways: Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager
REQUIREMENTS
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or
Have four years equivalent full-time relevant work experience
In addition to above they must at least:
Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Newton College is able to provide.
Have successfully completed Australian year 12 or equivalent.
Are at least at age of 18 on the date of course commencement.
EDUCATIONAL INSTITUTION
