Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
The Bachelor of Business (Marketing) is designed to produce graduates with the knowledge and skills to solve problems and exploit opportunities in a range of business contexts through evidence-based and creative marketing strategies. The program provides an initial foundation year of key business disciplines such as Information Systems, Accounting, Business…
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COURSE DESCRIPTION
The Bachelor of Business (Marketing) is designed to produce graduates with the knowledge and skills to solve problems and exploit opportunities in a range of business contexts through evidence-based and creative marketing strategies. The program provides an initial foundation year of key business disciplines such as Information Systems, Accounting, Business Law and Management whilst later years provide students with knowledge and skills in the major areas of marketing related to professional practice. The program is characterised by a final capstone subject which provides students with the opportunity to apply their learning to real-world problem-solving.
Career Outcomes:
The Bachelor of Business (Marketing) has been designed for graduates looking to embark on a career in marketing in positions such as:
Marketing and communications officers
Advertising and sales team members and managers
Digital marketers and marketing project consultants
Brand managers
Marketing manager
Market research analyst
Graduates with a Bachelor of Business (Marketing) will also be equipped to undertake further in a range of Postgraduate level programs, particularly those which deepen their knowledge and skills in specialist areas grounded in marketing expertise.
The course consists of three years full- time over six semesters.
Each Semester will run for thirteen weeks, which includes twelve weeks of delivery and one week of examinations, if relevant. Each subject will have three contact hours per weeks and students are expected to undertake a further seven hours of self-directed study.
24 subjects;
10 credit points (cps) per subject;
240 credit points to complete the full course.
REQUIREMENTS
To be eligible for admissions to the Bachelor of Business (Marketing) applicants are required to hold the following:
successful completion of Year 12 or equivalent with a minimum ATAR of 60;
successful completion of an equivalent overseas secondary qualification and attainment of the ATAR equivalent;
satisfactory completion of an accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university or other accredited institution that would enable students to gain entry to an Australian university;
satisfactory completion of at least one year of accredited full-time study at a registered institute of tertiary education at AQF level 4 (Certificate IV) or above in Australia;
admission to candidature for an undergraduate degree at an Australian university
English proficiency can be demonstrated by providing proof of an International English Language Testing System (IELTS) test result (or equivalent alternative test result as defined by regulations of the Australian authorities) that meets the minimum level of English proficiency of Academic IELTS overall score of 6.0 with no individual band lower than 5.5 (Pearson PTE Academic overall score of 50 with no communicative score less than 42).
EDUCATIONAL INSTITUTION
