Bachelor of Business (Behavioural Economics)
Bachelor of Business (Behavioural Economics)
Highlights Become an influential leader and help guide consumer behaviour by shaping the environment in which decisions are made. Develop a deeper understanding of the decision-making processes of individuals and institutions. Acquire practical skills in collecting, analysing, and decoding data to predict human behaviour and discover new insights and trends….
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COURSE DESCRIPTION
Highlights
Become an influential leader and help guide consumer behaviour by shaping the environment in which decisions are made.
Develop a deeper understanding of the decision-making processes of individuals and institutions.
Acquire practical skills in collecting, analysing, and decoding data to predict human behaviour and discover new insights and trends.
Learn how to draw meaningful insights from data intelligence to create real-world impact for industry and policy.
Gain theoretical knowledge, critical thinking skills, and technical skills in human behaviour.
Learn how to use behavioural insights to help governments and organisations develop and design innovative, effective, and ethical public policies.
Did you know that each day, humans make up to 35,000 conscious and subconscious decisions? With various factors and biases unknowingly influencing these, we’re not always in control of what we decide.
What if you could affect how this happens and assist people in making wiser choices, all with a little ‘nudge’? Would you positively impact policy, your community, or the world?
Careers and outcomes
Behavioural Economics trained graduates are in high demand. Governments, banks, businesses, and health care companies across the globe all have dedicated Behavioural Economics research groups to better understand their consumer’s and clientele’s decision-making processes.
With a Behavioural Economics major, you could become a:
Policy Advisor
Economist
Risk Manager
Behavioural Scientist
Data Analyst
Business Strategist
Market Research Analyst
Behavioural Finance Specialist
With Behavioural Economics, you can become a change-maker and take action to positively influence industry and policy. As Nobel Prize Winner Richard Thaler puts it, ‘if irrationality can be predicted, human decisions can be nudged to maximise better outcomes’.
Taught by world-class academics and industry experts, you will develop a deeper understanding of the decision-making processes of individuals and institutions.
This major will see you learn and apply the theoretical foundations of the discipline, further understand how Behavioural Economics can be used in various industry contexts and expose you to current practices in the Behavioural Economics industry.
Combining elements of economics and psychology, you will also learn the relevant analytical and practical skills necessary to provide key insights on individual and organisational decision-making behaviour.
Additionally, you will be given several real-world learning opportunities to trial the theory and practical skills you have learnt in class. Working with industry partners and businesses of all sizes, you will assist them in driving real-world analytical and practical change.
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
