Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
Highlights Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals. Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management. Gain expertise…
Categories
COURSE DESCRIPTION
Highlights
- Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
- Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.
Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common-a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.
Careers and outcomes
QUT’s marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.
Marketing graduates work in a variety of fields. The following list shows some of the most common career paths.
In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.
From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT’s marketing major will show you how to navigate the traditional landscape and optimise the digital environment.
You’ll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), customer relationship management (CRM), brand storytelling, consumer behaviour, social media marketing (SEM), and integrated communications.
Throughout this course, you’ll have the opportunity to engage with leading industry professionals inside and outside the classroom.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
As part of our Work Integrated Learning program, you’ll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you’ve studied in class while also helping you develop the transferable skills and essential work experience, you’ll need to enter the workforce confidently.
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
