Bachelor of Business (Public Relations)
Bachelor of Business (Public Relations)
Highlights Learn how to manage communication around issues and crises, engage with stakeholders, communicate effectively with different audiences, counter misinformation, address distrust, improve reputation, and drive positive social impact. Gain skills in conducting meaningful research to help inform the recommendations you make and the decisions you reach. Develop digital competencies…
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COURSE DESCRIPTION
Highlights
- Learn how to manage communication around issues and crises, engage with stakeholders, communicate effectively with different audiences, counter misinformation, address distrust, improve reputation, and drive positive social impact.
- Gain skills in conducting meaningful research to help inform the recommendations you make and the decisions you reach.
- Develop digital competencies and in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.
- Master the art of communication and learn how to write and share well-crafted and compelling messages.
- Work with real-world clients to develop a portfolio of work to show potential employers.
- Gain practical experience working with consultancies, government, corporate settings, and/or community groups through QUT’s Work integrated learning (WIL) unit.
- Graduate with an accreditation from the Public Relations Institute of Australia and receive free student membership while you study at QUT.
Public relations has evolved substantially over the past few years, but its main objective has remained the same: to foster good relations with key organisational stakeholders and protect, repair, and maintain organisational reputations.
If you’re looking to become a public relations expert with industry-ready skills and the experience that employers are looking for, consider studying QUT’s public relations major.
What makes QUT’s public relations major different is our close relationship with industry. Throughout this course, you will not only be taught by leading, internationally renowned public relations academics and researchers; but you will also work with industry clients to solve real-world problems; and gain valuable practical experience with consultancies, government, corporate settings, and/or community groups.
Careers and outcomes
Public relations practitioners play a vital role in developing and implementing the communication that supports an organisation’s reputation and its relationships with stakeholders. The relevance of QUT’s public relations course to real world needs means our graduates are in continuous high demand both nationally and internationally.
Graduates of this course will enter a profession with an established network of QUT graduates working around the world in community relations, stakeholder engagement, government relations, corporate communication, media and communications, digital media, financial and investor relations, fundraising, and media and publicity.
Professional recognition
This course meets current industry standards and is accredited by the industry’s peak professional body, the Public Relations Institute of Australia. QUT maintains strong links with this body and several staff members have held executive positions.
Our public relations course is co-designed with national and international industry experts to ensure you learn industry-relevant and up-to-date information and practices.
This course will teach you traditional PR skills such as crisis communication management and stakeholder engagement, as well as in-demand skills for the modern PR practitioner including knowing how to counter misinformation and address distrust.
Excellent and effective communication is vital in public relations, and with the help of our world-class academics and industry experts, you will graduate with strong skills in communication, as well as analytical thinking, decision-making, and problem-solving.
Finally, our public relations course prepares you for the real world, and at the end of this course, you will graduate with accreditation from the Public Relations Institute of Australia and a portfolio of work to demonstrate your skills and potential to employers.
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
