Bachelor of Communication (Digital Advertising)
Bachelor of Communication (Digital Advertising)
Highlights Learn to respond to briefs and address client needs by conducting research, crafting consumer insight, designing campaigns and measuring results. Combine fundamental communication skills with the strategy of digital advertising. Master the essential skills of modern digital advertising, such as social media management, data analytics and digital optimisation. Take…
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COURSE DESCRIPTION
Highlights
Learn to respond to briefs and address client needs by conducting research, crafting consumer insight, designing campaigns and measuring results.
Combine fundamental communication skills with the strategy of digital advertising.
Master the essential skills of modern digital advertising, such as social media management, data analytics and digital optimisation.
Take your skills into real-world settings, with both real cases and clients and the option of work placements while earning credit towards your degree.
Why choose this course?
Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. But brands need someone who understands how to optimise impactful messages for digital environments. This major combine creativity, audience-oriented thinking, social marketing, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.
Digital advertising equips you with the skills you need to craft creative, compelling and targeted messages for diverse audiences.
Your communications subjects will help refine your verbal, writing and coordination skills that will be essential for high-impact advertising. From there, your digital advertising subjects will cover the latest in digital tools, strategies and analytics. You’ll learn how to create advertising, learn about consumers and media channels, study digital media analytics, and understand how consumers think, feel and behave.
You’ll then have the chance to bring these skillsets together in real-world work settings, with both industry clients providing real cases for assessment, or by undertaking work integrated learning.
Together, your skillset will be tailored to meet the needs of modern digital roles. No matter whether you plan on heading into digital copywriting, paid media strategy, search engine optimisation or a myriad of other roles in digital advertising, you’ll be ready to hit the ground running.
Careers and outcomes
This degree offers you globally transferrable skills that apply across almost every industry and business. With well-rounded communications skills and a deep understanding of advertising strategy, you’ll be ready to take on roles within small and large businesses, not-for-profits and governments.
Possible careers
Advertising coordinator
Advertising planner
Account manager
Campaign manager
Content creator
Content strategist
Copywriter
Digital specialist
Media buyer
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
