Master of Business (Integrated Marketing Communication)
Master of Business (Integrated Marketing Communication)
Program overview Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels. Study advertising, consumer behaviour, marketing, public relations and survey research. Master the art of crafting on-brand, strategically sound, and engaging high-quality content. Develop digital competencies and in-demand transferable skills in data analysis, content…
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COURSE DESCRIPTION
Program overview
Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
Study advertising, consumer behaviour, marketing, public relations and survey research.
Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
What to expect?
QUT’s Master of Business (IMC) focuses on blending public relations, advertising, promotion, direct marketing, and personal selling strategically to build brand value and make promotional communications more effective with target audiences.
As part of this program, you’ll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today’s customer-centric market. To achieve this, you’ll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You’ll also gain a deeper understanding of market research and learn how it plays a pivotal role in guiding strategic business decisions. As a marketing expert in the making, this program will build your market intelligence skills to surpass competitors and achieve business goals. These include learning how to develop a research design that would enable data collection and analysis to address real-world management decision problems.
In your final capstone unit, you’ll apply the knowledge and research skills you have acquired throughout your studies to a real-world issue. Working independently and collaboratively with fellow students, you’ll engage with an industry partner to develop feasible business solutions to help solve their real-world problem or issue.
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
