Master of Business (Marketing)
Master of Business (Marketing)
Highlights Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns. Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO. Study contemporary issues in marketing, international marketing, survey research,…
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COURSE DESCRIPTION
Highlights
- Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.
- Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.
- Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2022 rankings.
- Find out more at our upcoming Master of Business information evening event.
Take your career to the next level and become a leader in marketing with QUT’s Master of Business (Marketing). Help businesses and organisations craft innovative and impactful marketing campaigns that captivate audiences, build brand awareness, and drive measurable results.
Whether you’re a marketing professional looking to enhance and refine your skills, or you’re interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT’s Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
Careers and outcomes
Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.
Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
