Master of Advertising
Master of Advertising
In the Master of Advertising you will explore a range of evolutionary communication processes to build professional knowledge and skills for today’s competitive global environments related to advertising and promotional activities. Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You…
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COURSE DESCRIPTION
In the Master of Advertising you will explore a range of evolutionary communication processes to build professional knowledge and skills for today’s competitive global environments related to advertising and promotional activities.
Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.
On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
As a graduate you will be able to:
determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline
critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences
provide leadership within your discipline, as well as collaborate with others
use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area
master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.
You will be able to conduct research, develop theories, implement organisational behaviours, create effective structures within the advertising industry and respond effectively to changing societal demands on advertising practice.
Career
Upon graduation, you will be equipped to enter professional and management roles within advertising, promotions and management consultancies, as well as business, government and non-for-profit organisations that use advertising and promotional tools to achieve their goals.
This degree will prepare you for the constantly changing advertising environment and you will become a flexible and adaptable professional, who is environmentally, culturally and socially aware.
You will be able to:
conduct and/or use research, with critical insight into its validity for decision-making
develop and/or build theories, and understand the process of theory development
implement changed personal and organisational behaviours in the knowledge of new or changed theories
create the conditions for more effective and efficient structures within the advertising industry
respond effectively to changing societal demands on advertising practice.
You will be qualified to apply for roles such as:
account service manager
media buyer
media planner
strategy planner
advertising manager
marketing manager
advertising data or digital analyst.
marketing communication coordinator or manager.
advertising, market or communication researcher
promotions coordinator or manager
sales manager
events manager.
EDUCATIONAL INSTITUTION
Since its establishment in 1887, Royal Melbourne Institute of Technology University (RMIT) has been meeting the needs of the community surrounding it. Originally a Working Men’s College, RMIT showed its flexibility during World War Two, training over 20,000 servicemen in communications to help with the war effort.Now, it is a true pioneer in international education, championing cross-border study opportunities with campuses in various countries. Granted formal university status in 1992, RMIT is ranked 21st in the world for universities that are less than 50 years old.RMIT is the largest higher education institution in Australia, currently with more than 82,000 students. With nearly 20% of those students coming from overseas, it is a university that truly welcomes diversity and is a melting pot of different cultures. RMIT has three campuses in Vietnam, a European hub in Barcelona, an office in Indonesia, and partners with 200+ institutions in 42 countries to provide study opportunities worldwide.
