Master of Marketing (Advanced Standing)
Master of Marketing (Advanced Standing)
Take your career to the next level Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles in a range of sectors. Shape what’s next for your career in marketing The future of marketing needs an innovative workforce with the skills to lead. Seize your…
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COURSE DESCRIPTION
Take your career to the next level
Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles in a range of sectors.
Shape what’s next for your career in marketing
The future of marketing needs an innovative workforce with the skills to lead. Seize your opportunities for career progression in marketing with a certificate, diploma or degree at RMIT.
Why study marketing?
RMIT’s Master of Marketing is an in-depth degree providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation’s marketing efforts.
Improve your skills
Learn how to develop appropriate marketing tactics and strategies for implementation across a range of sectors, while enhancing your understanding of the role marketing plays within an organisation, and its relationship with other critical business areas.
Advance your career
Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government. Equip yourself with a Master of Marketing to help propel you to the front of the pack in this dynamic and exciting industry.
Grow your network
Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing. Students can seek membership with the Australian Marketing Institute, and the Australian Market and Social Research Society to meet marketing professionals.
A stimulating learning environment
RMIT offers a variety of learning and teaching approaches, including lectures, seminars, workshops, presentations and group discussions. You will also have access to online and digital resources through our online learning management system.
What you will study
You will learn how to design and undertake marketing management planning, identify and improve your strategic marketing thinking, and develop a breadth of knowledge by exploring a number of key marketing areas, such as marketing management, consumer behaviour, marketing communication and marketing research.
This degree comprises core and elective topics. You will be able to select six electives that will deepen and broaden your knowledge of marketing.
Learn the fundamentals of:
Marketing management
Consumer behaviour
Marketing research
Marketing communication strategy
Study entirely online
The Master of Marketing is available at the Melbourne City campus and via online delivery.
An in-depth degree providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation’s marketing effort.
You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.
Career
This degree will enhance your ability to:
obtain promotion to a more senior position
be more effective in a marketing role
contribute more to specific marketing activities.
Career destinations include:
marketing management
brand management and consulting
stakeholder engagement and reputation management
strategic marketing and consulting
product management
integrated marketing communication management
market research, market modelling, forecasting and analysis
pricing and promotions research
product testing and product innovation.
EDUCATIONAL INSTITUTION
Since its establishment in 1887, Royal Melbourne Institute of Technology University (RMIT) has been meeting the needs of the community surrounding it. Originally a Working Men’s College, RMIT showed its flexibility during World War Two, training over 20,000 servicemen in communications to help with the war effort.Now, it is a true pioneer in international education, championing cross-border study opportunities with campuses in various countries. Granted formal university status in 1992, RMIT is ranked 21st in the world for universities that are less than 50 years old.RMIT is the largest higher education institution in Australia, currently with more than 82,000 students. With nearly 20% of those students coming from overseas, it is a university that truly welcomes diversity and is a melting pot of different cultures. RMIT has three campuses in Vietnam, a European hub in Barcelona, an office in Indonesia, and partners with 200+ institutions in 42 countries to provide study opportunities worldwide.
