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BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

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COURSE DESCRIPTION

Course Overview

The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication skills, preparing students for senior roles in the industry. The course covers strategic marketing, consumer behavior analysis, and marketing communication strategies.

Units of Competency:

Core Units:

BSBMKG541: Identify and evaluate marketing opportunities

BSBMKG542: Establish and monitor the marketing mix

BSBMKG552: Design and develop marketing communication plans

BSBMKG555: Write persuasive copy

BSBMKG546: Develop social media engagement plans

BSBMKG549: Profile and analyze consumer behavior for international markets

Elective Units:

BSBMKG543: Plan and interpret market research

BSBMKG544: Plan and monitor direct marketing activities

BSBMKG545: Conduct marketing audits

BSBPMG522: Undertake project work

BSBCRT512: Originate and develop concepts

BSBMKG550: Promote products and services to international markets

Assessment Methods

Written Quizzes: Test theoretical knowledge

Projects and Portfolios: Apply practical skills

Role Plays and Presentations: Simulate real-world scenarios

Pathways

Career Opportunities: Roles such as Marketing Manager, Marketing Specialist, Advertising Account Manager

Further Study: Pathway to Advanced Diploma of Marketing and Communication (BSB60520)

REQUIREMENTS

Age: Must be over 18 years

Academic: Completion of Year 12 or equivalent

English Proficiency: IELTS score of 5.5 overall with a minimum of 5.0 in each band, or equivalent

EDUCATIONAL INSTITUTION

Rosehill College is an educational provider located in the heart of the Sydney CBD. The college is registered by the Australian Skills Quality Authority (ASQA) and has on offer study options that include the Diploma of Management; the Advanced Diploma of Program Management; Diploma of Marketing and Communication; Advanced Diploma of Marketing and Communication; Diploma of Business; and Advanced Diploma of Management.

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Rosehill College is an educational provider located in the heart of the Sydney CBD. The college is registered by the Australian Skills Quality Authority (ASQA) and has on offer study options that include the Diploma of Management; the Advanced Diploma of Program Management; Diploma of Marketing and Communication; Advanced Diploma of Marketing and Communication; Diploma of Business; and Advanced Diploma of Management.

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