BSB50620 Diploma of Marketing and Communication
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BSB50620 Diploma of Marketing and Communication
Course Overview The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication skills, preparing students for senior roles in the industry. The course covers strategic marketing, consumer behavior analysis, and marketing communication strategies. Units of Competency: Core Units: BSBMKG541: Identify and evaluate marketing opportunities BSBMKG542: Establish…
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COURSE DESCRIPTION
Course Overview
The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication skills, preparing students for senior roles in the industry. The course covers strategic marketing, consumer behavior analysis, and marketing communication strategies.
Units of Competency:
Core Units:
BSBMKG541: Identify and evaluate marketing opportunities
BSBMKG542: Establish and monitor the marketing mix
BSBMKG552: Design and develop marketing communication plans
BSBMKG555: Write persuasive copy
BSBMKG546: Develop social media engagement plans
BSBMKG549: Profile and analyze consumer behavior for international markets
Elective Units:
BSBMKG543: Plan and interpret market research
BSBMKG544: Plan and monitor direct marketing activities
BSBMKG545: Conduct marketing audits
BSBPMG522: Undertake project work
BSBCRT512: Originate and develop concepts
BSBMKG550: Promote products and services to international markets
Assessment Methods
Written Quizzes: Test theoretical knowledge
Projects and Portfolios: Apply practical skills
Role Plays and Presentations: Simulate real-world scenarios
Pathways
Career Opportunities: Roles such as Marketing Manager, Marketing Specialist, Advertising Account Manager
Further Study: Pathway to Advanced Diploma of Marketing and Communication (BSB60520)
REQUIREMENTS
Age: Must be over 18 years
Academic: Completion of Year 12 or equivalent
English Proficiency: IELTS score of 5.5 overall with a minimum of 5.0 in each band, or equivalent
EDUCATIONAL INSTITUTION
Rosehill College is an educational provider located in the heart of the Sydney CBD. The college is registered by the Australian Skills Quality Authority (ASQA) and has on offer study options that include the Diploma of Management; the Advanced Diploma of Program Management; Diploma of Marketing and Communication; Advanced Diploma of Marketing and Communication; Diploma of Business; and Advanced Diploma of Management.
Rosehill College is an educational provider located in the heart of the Sydney CBD. The college is registered by the Australian Skills Quality Authority (ASQA) and has on offer study options that include the Diploma of Management; the Advanced Diploma of Program Management; Diploma of Marketing and Communication; Advanced Diploma of Marketing and Communication; Diploma of Business; and Advanced Diploma of Management.