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BSB60520 Advanced Diploma of Marketing and Communication

BSB60520 Advanced Diploma of Marketing and Communication

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COURSE DESCRIPTION

Course Overview

The Advanced Diploma of Marketing & Communication at Rosehill College equips students with the skills to develop company brand and customer loyalty, as well as execute marketing campaigns. This course is designed for individuals seeking to lead strategic marketing and communication functions in various industry contexts.

Core Subjects

BSBMKG621: Develop organisational marketing strategy

BSBMKG622: Manage organisational marketing processes

BSBMKG623: Develop marketing plans

BSBTWK601: Develop and maintain strategic business networks

BSBMKG626: Develop advertising campaigns

BSBMKG624: Manage market research

Elective Subjects

BSBOPS601: Develop and implement a business plan

BSBLDR601: Lead and manage organisational change

BSBFIN501: Manage budgets and financial plans

BSBSTR601: Manage innovation and continuous improvement

BSBPMG536: Manage project risk

BSBPEF501: Manage personal and professional development

Assessment Methods

Written Quizzes: Test theoretical knowledge

Projects and Portfolios: Apply practical skills

Role Plays and Presentations: Simulate real-world scenarios

Career Opportunities

Marketing Manager

Marketing Team Leader

Product Manager

REQUIREMENTS

Age: Must be over 18 years

Academic: Completion of Year 12 or equivalent

English Proficiency: IELTS score of 5.5 with no band less than 5.0 or equivalent

Completion of: BSB52415 Diploma of Marketing and Communication or relevant work experience

EDUCATIONAL INSTITUTION

Rosehill College is an educational provider located in the heart of the Sydney CBD. The college is registered by the Australian Skills Quality Authority (ASQA) and has on offer study options that include the Diploma of Management; the Advanced Diploma of Program Management; Diploma of Marketing and Communication; Advanced Diploma of Marketing and Communication; Diploma of Business; and Advanced Diploma of Management.

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Rosehill College is an educational provider located in the heart of the Sydney CBD. The college is registered by the Australian Skills Quality Authority (ASQA) and has on offer study options that include the Diploma of Management; the Advanced Diploma of Program Management; Diploma of Marketing and Communication; Advanced Diploma of Marketing and Communication; Diploma of Business; and Advanced Diploma of Management.

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