Advanced Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
This qualification would suit individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge…
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COURSE DESCRIPTION
This qualification would suit individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Course Delivery
52 weeks classroom delivery (includes a maximum of 8 weeks holiday – packaged with a 12 month Diploma Qualification), depending on intake. Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.
Units of Competency
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG543 Plan and interpret market research
BSBMKG544 Plan and monitor direct marketing activities
SIRXMKT007 Develop a digital marketing plan
BSBOPS504 Manage business risk
BSBFIN501 Manage budgets and financial plans
BSBTWK503 Manage meetings
BSBLDR523 Lead and manage effective workplace relationships
Delivery Methods
Lecture/workshops
Workbooks
Role plays/simulations
Practical activities
REQUIREMENTS
- 18 years or over
- Basic computer skills
- Meet all Student Visa requirements, including IELTS 5.5 (or equivalent) or English proficiency or Spencer College ACSF test level 3 PLUS
- Minimum Year 12 education or equivalent
- Have completed all core units in BSB52415
- Diploma of Marketing and Communication
EDUCATIONAL INSTITUTION
Spencer College is a friendly, welcoming, state-of-the-art educational facility based in Australia. As a nationally recognised Registered Training Organisation, Spencer College is fully committed to continuous improvement. It has two campuses based in Brisbane and Southport; both easily accessible by public transport due to their prime locations. Spencer College takes pride in its ever expanding faculties of Business, Management, Tourism and Hospitality and is proud to offer its services to students from 10 different nationalities.
