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Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

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COURSE DESCRIPTION

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Course Delivery

52 weeks classroom delivery, depending on intake (includes a maximum of 8 weeks holiday). Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.

Units of Competency

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

BSBMKG440 Apply marketing communication across a convergent industry

BSBMKG434 Promote products and services

BSBFIN401 Report on financial activity

BSBTWK503 Manage meetings

BSBPMG430 Undertake project work

BSBINS401 Analyse and present research information

Delivery Methods

Lecture/workshops
Workbooks
Role plays/simulations
Practical activities

REQUIREMENTS

  • 18 years or over
  • Basic computer skills
  • Meet all Student Visa requirements, including IELTS 5.5 (or equivalent) or English proficiency or Spencer College ACSF test level 3 PLUS
  • Minimum Year 12 education or equivalent

EDUCATIONAL INSTITUTION

Spencer College is a friendly, welcoming, state-of-the-art educational facility based in Australia. As a nationally recognised Registered Training Organisation, Spencer College is fully committed to continuous improvement. It has two campuses based in Brisbane and Southport; both easily accessible by public transport due to their prime locations. Spencer College takes pride in its ever expanding faculties of Business, Management, Tourism and Hospitality and is proud to offer its services to students from 10 different nationalities.

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Spencer College is a friendly, welcoming, state-of-the-art educational facility based in Australia. As a nationally recognised Registered Training Organisation, Spencer College is fully committed to continuous improvement. It has two campuses based in Brisbane and Southport; both easily accessible by public transport due to their prime locations. Spencer College takes pride in its ever expanding faculties of Business, Management, Tourism and Hospitality and is proud to offer its services to students from 10 different nationalities.

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