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Diploma of Marketing and Communication

Diploma of Marketing and Communication

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may…

Categories
Business And Administrative Studies, Management
Spencer College

COURSE DESCRIPTION

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Course Delivery

52 weeks classroom delivery, depending on intake (includes a maximum of 8 weeks holiday). Students must attend minimum 20 hours class time per week as part of your Student Visa requirements. Distance learning is not available.

Units of Competency

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBADV507 Develop a media plan
BSBFIM501 Manage budgets and financial plans
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG508 Plan direct marketing activities
BSBMKG514 Implement and monitor marketing activities
BSBMKG609 Develop a marketing plan

Delivery Methods

Lecture/workshops
Workbooks
Role plays/simulations
Practical activities

REQUIREMENTS

  • 18 years or over
  • Basic computer skills
  • Meet all Student Visa requirements, including IELTS 5.5 (or equivalent) or English proficiency or Spencer College ACSF test level 3 PLUS
  • Minimum Year 12 education or equivalent
  • Have completed all core units in BSB42415
  • Certificate IV in Marketing and Communication.

EDUCATIONAL INSTITUTION

Spencer College

Spencer College is a friendly, welcoming, state-of-the-art educational facility based in Australia. As a nationally recognised Registered Training Organisation, Spencer College is fully committed to continuous improvement. It has two campuses based in Brisbane and Southport; both easily accessible by public transport due to their prime locations. Spencer College takes pride in its ever expanding faculties of Business, Management, Tourism and Hospitality and is proud to offer its services to students from 10 different nationalities.

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Spencer College

Spencer College is a friendly, welcoming, state-of-the-art educational facility based in Australia. As a nationally recognised Registered Training Organisation, Spencer College is fully committed to continuous improvement. It has two campuses based in Brisbane and Southport; both easily accessible by public transport due to their prime locations. Spencer College takes pride in its ever expanding faculties of Business, Management, Tourism and Hospitality and is proud to offer its services to students from 10 different nationalities.

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