10931NAT Diploma of Digital Marketing
10931NAT Diploma of Digital Marketing
The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketer, Marketing Automation Specialist and Digital Marketing Coordinator. The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in…
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COURSE DESCRIPTION
The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketer, Marketing Automation Specialist and Digital Marketing Coordinator. The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions:
- apply marketing principles and techniques in a digital landscape
- design and conduct omnichannel digital marketing campaigns
- utilise digital channels and automation to implement digital marketing strategies
- test digital marketing performance
This qualification suits students seeking a career in the following job roles:
- Digital marketer
- Digital media buyer
- Digital copywriter
- Digital marketing coordinator
- Digital marketing specialist
- Marketing automation specialist
- Performance marketing manager
- Social media planner
- SEO coordinator
- Digital content coordinator
- Digital communications manager
Course Content
Besides completing the below units, you will gain access to the Stanley College business hub that provides and supports business and marketing skill based training through the use of simulated business case studies, structured tasks, projects and practical observations using digital marketing software to bridge the gap between theory and practice.
Students must successfully complete the following units:
- NAT10931001 – Conduct omnichannel marketing
- NAT10931002 – Plan and conduct performance marketing
- NAT10931003 – Facilitate organic and earned marketing
- NAT10931004 – Apply marketing automation
- NAT10931005 – Test to optimise performance
- BSBMKG555 – Write persuasive copy
- BSBMKG546 – Develop social media engagement plans
- BSBMKG547 – Develop strategies to monetise digital engagement
On completion of the 10931NAT Diploma of Digital Marketing, students may pursue the 10787NAT Advanced Diploma of Digital Marketing or a bachelor’s degree at Stanley College or selected bachelor courses at other universities.
Further Studies
On completion of the 10931NAT Diploma of Digital Marketing, students may pursue a bachelor degree at Stanley College or selected bachelor courses at other universities.
Students may also pursue the 10787NAT Advanced Diploma of Digital Marketing or other Diploma pathway options at other Registered Training Organisations.
REQUIREMENTS
Academic:
Completion of Australian Year 12 or equivalent
English Proficiency:
Upper-Intermediate Level of English
IELTS Test Score of 5.5
Other recognised English Language tests such as:
- TOEFL iBT: 46-59
- PTE Academic: 42
- Cambridge English: 162
- OET: C Grade
- Duolingo English Test: 85-90
- CEFR Levels / Oxford Test: B2
Completion of Australian qualifications, evidence of certificate III level (minimum duration 26 weeks) or above.
Other Requirements
Entrants to the this course must:
Be aged over 18 years old
Have basic computer skills
EDUCATIONAL INSTITUTION
Stanley College is a modern and innovative tertiary institution offering careers and university study pathways for international students. Located in the centre of the City of Perth, the college is within walking distance to Central Business District, Perth Central Railway Station and State Library of Western Australia. Certificate and diploma programs are offered to provide students with the skills and knowledge to gain employment in the industry or recognised qualifications for further studies at a number of Australian Universities. Successful international graduates of the diploma programs may be granted direct entry with advance standing into Australian University courses.
