Bachelor of Design / Bachelor of Media and Communication
Bachelor of Design / Bachelor of Media and Communication
The Bachelor of Design / Bachelor of Media and Communication is designed to equip students with the knowledge to harness creativity in design, and bring designs to life in professional communication industries. Students will gain in-depth knowledge across the discipline of design, as well as additional skills in management, writing,…
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COURSE DESCRIPTION
The Bachelor of Design / Bachelor of Media and Communication is designed to equip students with the knowledge to harness creativity in design, and bring designs to life in professional communication industries.
Students will gain in-depth knowledge across the discipline of design, as well as additional skills in management, writing, business, media planning and more – making graduates well-prepared for a wide variety of both creative and managerial opportunities in creative communications and media.
Course learning outcomes
Upon successfully completing the Bachelor of Design / Bachelor of Media and Communication, graduates will be able to:
Career opportunities
Graduates may find design and professional roles in advertising agencies, not-for-profits, government departments, small businesses and large corporate organisations.
Major for Bachelor of Design
Choose a major:
Majors for Bachelor of Media and Communication:
- demonstrate knowledge and cognitive skills to review critically, analyse, consolidate and synthesise knowledge and apply this with initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
- demonstrate technical and practical skills, and a broad understanding of key concepts in their chosen field of study
- demonstrate knowledge and cognitive and creative skills to exercise critical thinking and judgment in identifying and solving problems independently and collaboratively, in diverse contexts
- apply communication skills to present a clear, coherent and independent exposition of knowledge and ideas to different audiences and stakeholders
- with responsibility and accountability, apply their knowledge, cognitive and technical skills, and principles of sustainability and respectful design, to the development of design solutions
- exercise organisational and leadership skills, and demonstrate the ability to plan and execute a project and/or piece of research with groups that may include academics, industry professionals and students
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- Branded Environments
- Communication Design
- Digital Media Design
- Photo media
- UX Interaction Design
- Advertising
- Cinema and Screen Studies
- Creative Writing and Literature
- Digital Advertising Technology
- Games and Interactivity
- Journalism
- Media Industries
- Professional Writing and Editing
- Public Relations
- Social Media
REQUIREMENTS
International students must successfully complete any subject in art, design or media equivalent to Year 12.
English language requirements
Satisfactory completion of one of the following:
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
- minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- TOEFL iBT (internet-based) – 64 (no less than 13 in reading, 12 in listening, 18 in speaking, 21 in writing)
- Pearson (PTE) minimum score of 50 (no communicative skills less than 50)
- C1 Advanced: 169, no band less than 169
- any other equivalent assessment of English language proficiency.
EDUCATIONAL INSTITUTION
Swinburne University of Technology is a public university based in Melbourne- that is among the top 3% of universities in the world. The University focuses on science, technology and innovation and offers courses well recognised by professional organisations. The Good Universities Guide 2016 awarded the University five stars for both graduate satisfaction and generic skills and four stars for teaching quality. It also features in the top 200 ranked universities in the QS Graduate Employability Rankings; and enjoys close ties with industry- providing students with invaluable workplace experience.
