Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication
The Certificate IV in Marketing and Communication helps you build high-value skills to work in roles such as marketing coordinator, public relations officer or assistant account manager (advertising). Develop your knowledge of emerging marketing and communication trends and learn to present your ideas, and develop marketing strategies. On graduating from…
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COURSE DESCRIPTION
The Certificate IV in Marketing and Communication helps you build high-value skills to work in roles such as marketing coordinator, public relations officer or assistant account manager (advertising).
Develop your knowledge of emerging marketing and communication trends and learn to present your ideas, and develop marketing strategies.
On graduating from this course, you’ll have the opportunity to pursue further studies and gain the experience to work towards your next career move confidently.
Through a mix of theory and practical coursework, learn to:
Research and analyse consumer behaviour
Prepare documents such as marketing plans and presentations
Apply digital solutions to work processes
Develop the confidence to articulate and debate ideas
Prepare a digital marketing strategy
Build your experience and get practical skills in:
Identifying consumer attributes from a market profile and existing customer data
Identifying consumer digital footprints, their engagement journeys and expectations
Planning a complex document such as determining format, style and structure
Summarising key ideas for a presentation and presenting them to a target audience
Measuring and reporting outcomes of marketing activities against a strategic marketing plan
Develop the qualities you need to get ahead in this industry:
Excellent organisational skills
The ability to think critically and strategically
Good problem-solving skills
The ability to collaborate with others
Agility and responsiveness
Creativity
STUDY PATHWAYS
Strengthen your expertise with a TAFE NSW Marketing and Communication study pathway:
- Advance your existing knowledge with the Diploma of Marketing and Communication
- Master your skills with the TAFE NSW Bachelor of Business
REQUIREMENTS
Year 12 or equivalent
English Language Requirements:
Academic IELTS 5.5 or TOEFL (iBT) 46 or equivalent
Or Completion of a TAFE NSW General English Program
EDUCATIONAL INSTITUTION
With a reputation for providing high quality teaching and education, Technical and Further Education New South Wales (TAFE NSW) has over 40 locations across the state for international students to choose from. TAFE NSW is the biggest training and vocational education provider in Australia with over 3,800 international students studying at the institution each year. Located in picturesque New South Wales, with the world-renowned city of Sydney at its heart, students can study in a cosmopolitan and dynamic region.TAFE NSW offers students the opportunity to select from over 140 courses offered at various levels including certificate, diploma and degree. Further, students can pursue English language courses and pathway programmes that prepare them for enrolling in degree courses at Australian universities.Students at TAFE NSW benefit from highly qualified faculty and small class sizes that enable personalised attention. One-to-one training from academics is common place and contributes to the unique learning environment. TAFE NSW ensures that students are exposed to best practice and industry knowledge embedded in programmes, preparing them for the world of work after graduation.International students are well looked after with excellent support services and structures. This includes personal counselling, academic and career development, study skills programme and English language support. A comprehensive student orientation programme is also provided and students are encouraged to join the Student Association in order to have access to events and activities on campus. The International Students Office, with dedicated international student coordinators, looks after the welfare of international students, with everything from answering queries to helping students settle in to life on campus.RTO 90003HEPS PRV12049
