Diploma of Marketing and Communication
Diploma of Marketing and Communication
The Diploma of Marketing and Communication was designed in consultation with marketing experts to ensure your skills meet the demands of the industry. Study at a recognised and long-established Australian education provider and gain the most up-to-date skills in this dynamic industry. This course will strengthen your marketing communication expertise…
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COURSE DESCRIPTION
The Diploma of Marketing and Communication was designed in consultation with marketing experts to ensure your skills meet the demands of the industry. Study at a recognised and long-established Australian education provider and gain the most up-to-date skills in this dynamic industry.
This course will strengthen your marketing communication expertise and position you as a strong candidate for more senior roles like marketing manager, brand manager or public relations manager.
With communications and marketing departments in almost all businesses, the employment opportunities are endless for graduates of the Diploma of Marketing and Communication.
Through a mix of theory and practical coursework, learn to:
Design and develop an integrated marketing communication plan
Interpret market trends and development
Undertake and manage project work
Identify and evaluate marketing opportunities
Lead and manage a productive team
Create and manage budgets and financial plans
Implement and monitor marketing activities
Build your experience and get practical skills in:
Developing a project plan and budgets
Organising work for a team
Writing a marketing communication strategy
Market research and analysis
Interpreting trends and market developments
Reporting on market data
Creating compelling visual presentations
Develop the qualities you need to get ahead in this industry:
Effective communication skills
Creativity and an innovation mindset
Organisational and time management skills
Adaptability to work on diverse projects
Collaboration skills and the ability to work independently
Critical thinking skills
Ability to manage team members
Digital marketing roles are rapidly growing, with demand for social media jobs increasing at the highest rate. The top marketing skills in demand are:
Paid social media, ad serving, analytics, and social media advertising
Proficiency in Instagram, social media optimisation and LinkedIn
STUDY PATHWAYS
Explore Your Degree Options
- Graduates of the Diploma of Marketing and Communication can apply for the TAFE NSW Degree – Bachelor of Business
REQUIREMENTS
Certificate IV in Marketing and Communication
English Language Requirements:
Academic IELTS 5.5 or TOEFL (iBT) 46 or equivalent
Or Completion of a TAFE NSW General English Program
EDUCATIONAL INSTITUTION
With a reputation for providing high quality teaching and education, Technical and Further Education New South Wales (TAFE NSW) has over 40 locations across the state for international students to choose from. TAFE NSW is the biggest training and vocational education provider in Australia with over 3,800 international students studying at the institution each year. Located in picturesque New South Wales, with the world-renowned city of Sydney at its heart, students can study in a cosmopolitan and dynamic region.TAFE NSW offers students the opportunity to select from over 140 courses offered at various levels including certificate, diploma and degree. Further, students can pursue English language courses and pathway programmes that prepare them for enrolling in degree courses at Australian universities.Students at TAFE NSW benefit from highly qualified faculty and small class sizes that enable personalised attention. One-to-one training from academics is common place and contributes to the unique learning environment. TAFE NSW ensures that students are exposed to best practice and industry knowledge embedded in programmes, preparing them for the world of work after graduation.International students are well looked after with excellent support services and structures. This includes personal counselling, academic and career development, study skills programme and English language support. A comprehensive student orientation programme is also provided and students are encouraged to join the Student Association in order to have access to events and activities on campus. The International Students Office, with dedicated international student coordinators, looks after the welfare of international students, with everything from answering queries to helping students settle in to life on campus.RTO 90003HEPS PRV12049
