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Bachelor of Business

Bachelor of Business

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COURSE DESCRIPTION

Texila College Australia’s Bachelor of Business, theoretical concepts and scholarship are applied to contemporary business practice, with a focus on global perspectives, innovation, sustainability and new modes of thought.

The Bachelor of Business comprises 14 core generalist business subjects, 4 elective subjects and 6 specialisation core subjects students can specialise in Management, Marketing or International Business.

THE MANAGEMENT SPECIALISATION

The Management specialisation includes topic areas required by graduates wishing to gain employment in human resource management, quality management, change management or entrepreneurship and innovation. Study areas in this specialisation include Human Resource Management, Quality Management, Project Management, Workplace Relations, Negotiation and Dispute Resolution, Finance, Entrepreneurship, Innovation and Leadership.

THE MARKETING SPECIALISATION

The Marketing specialisation includes topic areas required by graduates wishing to gain employment in marketing, marketing communications, digital and social media marketing, marketing management, brand management, services management, tourism and market research. Study areas in this specialisation include Consumer Behaviour, Market Research, Supply Chain and Logistics Management, Services Marketing and Management, Digital and Social Media Marketing and Managing Marketing Communication.

THE INTERNATIONAL BUSINESS SPECIALISATION

The International Business specialisation includes topic areas required by graduates wishing to gain employment in domestic and international marketing, marketing management, brand management, market research, international trade and logistics and international management. Study areas in this specialisation include International Marketing and Trade Principles, International Business, International Market Research, Leadership in a Global Context, International Business Law, Engaging Globally.

REQUIREMENTS

Australian AQF Level IV or above undertaken at any Registered Training Institute or university – Satisfactory completion of qualification.

Australian AQF Level 5 or above undertaken at any Registered Training Institute or university – Satisfactory completion (pass grades for all subjects undertaken) of at least 1 semester of full time studies.

International English Language Testing System (IELTS or equivalent): 6.0 Overall (Not less than 5 in Reading and Writing)

TOEFL internet based test (or equivalent): Minimum score of 60

Pearson Test of English Academic (or equivalent): 55 with no communicative skill score less than 50

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