Graduate Certificate in Media (Strategic Communication)
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Graduate Certificate in Media (Strategic Communication)
Become fluent in strategy’s many ‘voices’ Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication. Our new Graduate Certificate…
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COURSE DESCRIPTION
Become fluent in strategy’s many ‘voices’
Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.
Our new Graduate Certificate of Media (Strategic Communication) will help you turn this demand into career opportunity.
What will you do?
Conducted over six months full-time, the degree will prepare you to take on greater responsibility in strategic communication planning, management and execution. You will graduate with:
- enhanced strategic thinking, problem-solving and decision-making ability
- refined skills in creating and tailoring strategic messaging for all key media channels
- greater understanding of the principles underlying media relationship-building
- awareness of key media channels’ unique consumption drivers.
Depending on your course choices, you’ll also gain high-level skills and understanding in either risk and crisis communication or brand messaging.
Where could it take you?
You’ll graduate equipped to take on higher-level strategic communication roles for organisations of all kinds. From a renewable energy provider to a digital comm’s agency; from a big-four business advisory to a global conservation research institute. You’ll also receive advanced standing for the Graduate Diploma in Media (Strategic Communication) or Master of Media (Strategic Communication).
EDUCATIONAL INSTITUTION
The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all. This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.
The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all.
This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.