Graduate Diploma in Media (Strategic Communication)
Graduate Diploma in Media (Strategic Communication)
Shape messaging to achieve higher goals Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication. With our new Graduate…
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COURSE DESCRIPTION
Shape messaging to achieve higher goals
Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.
With our new Graduate Diploma in Media (Strategic Communication), you’ll be ready to play a senior role.
What will you do?
Conducted over one year full-time, the degree will prepare you to take on significant responsibility in strategic communication planning, management and execution. You will graduate with enhanced skills in:
- strategic thinking and strategic media engagement, in local, national and global contexts
- creating and tailoring strategic messaging across different industries and sectors, and all key media channels, including digital and social media
- communicating for change
- strategic media leadership
- risk and crisis communication.
You’ll also may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring.
Where could it take you?
You’ll graduate well equipped to shape strategic communications for organisations of all kinds, and to achieve all objectives: marketing, business development, community engagement and positive social change. You’ll also have the opportunity to continue your studies with the Master of Media (Strategic Communication).
Potential careers
Marketer / Marketing Manager, Marketing Associate, Marketing Officer, PR Advisor, PR Manager, Social Media Influencer, Social Media Manager, Social Media Strategist.
EDUCATIONAL INSTITUTION
The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all. This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.
