Master of Media (Strategic Communication)
Master of Media (Strategic Communication)
Lead and control strategic dialogue Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit….
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COURSE DESCRIPTION
Lead and control strategic dialogue
Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.
What will you do?
Conducted over two years full-time, our new Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.
You will graduate with:
- significantly enhanced strategic thinking, problem-solving and decision-making ability
- highly advanced skills in creating and tailoring strategic messaging for all key media channels
- deep understanding of the principles underlying media relationship-building
- awareness of key media channels’ unique consumption drivers
- insight into current and forecast global media trends.
You’ll also gain:
- may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring
- high-level skills and understanding in either risk and crisis communication and brand messaging, depending on your course choices.
And you’ll build outstanding research skills through the conduct of a major second-year research project.
Where could it take you?
You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.
Potential careers
Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist.
EDUCATIONAL INSTITUTION
The University of Adelaide unites and serves those striving to change the world—and themselves—for the better. It’s a place where history is made.Established in 1874, we’re home to over 29,000 students and 3,000 staff, all striving to create progress. For our community. For all. This is a university of outstanding quality—ranked as a top 100 global university—in the heart of the city of Adelaide.We were our country’s first university to welcome female students. The first to teach science and business. Our alumni have won Nobel Prizes, led the nation, and walked in space.
