Customer Loyalty: Create and Calculate its Value
Customer Loyalty: Create and Calculate its Value
Customer loyalty drives growth for many businesses. If you devise incentives to attract and retain prospects, your company is more likely to succeed. Designed for anyone seeking essential strategies to build and improve customer loyalty in their organisation, this Melbourne MicroCert is particularly useful for professionals in customer experience and…
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COURSE DESCRIPTION
Customer loyalty drives growth for many businesses. If you devise incentives to attract and retain prospects, your company is more likely to succeed. Designed for anyone seeking essential strategies to build and improve customer loyalty in their organisation, this Melbourne MicroCert is particularly useful for professionals in customer experience and marketing-related roles. Customer Loyalty: Create and Calculate its Value is a 100% online self-paced course. Enrol anytime, you’ll have up to 12 months to complete all assessments. Your total time commitment will be approximately 42 hours, and you’ll have regular opportunities to connect online with your course facilitator and subject matter expert. Be introduced to essential customer loyalty concepts: Explore key concepts in customer loyalty, such as Customer Lifetime Value (CLV). Understand how this marketing metric accurately forecasts revenue growth to help drive long-term business success. You’ll gain essential skills to calculate and monitor CLV in your organisation to enhance customer loyalty and retention. Explore the key drivers of customer loyalty: Examine the key drivers of customer loyalty and gain essential insights to turn your customers into repeat buyers. Consider core elements of the customer journey and learn to use service recovery strategies to identify and solve customer pain points that can negatively impact your brand. Analyse innovative real-world examples of customer loyalty: Critically analyse and contrast real-world marketing campaigns and initiatives that support customer loyalty. Identify and discuss their strengths and weaknesses, consider ways they could be improved, and begin to apply what you’ve learned to your organisation’s future business strategies. Develop a business case that justifies the value of loyal customers: Apply your new knowledge to an industry case study that uses the CLV formula to justify investment in customer loyalty to business leaders. Use your new skills to analyse and interpret data collected throughout the customer journey, present your findings to your peers, and gain expert professional feedback.
Skills and learning outcomes: By the end of this course, you’ll have a greater understanding of customer loyalty’s importance to business growth. You will be able to: Create a business case for investing in customer loyalty and defend its importance to senior managers; Evaluate and apply the foundations of customer loyalty to a selected context. Learning in this course is equivalent to Grade 9 of the Australian Qualifications Framework (AQF).
EDUCATIONAL INSTITUTION
Established in 1853, the University of Melbourne enjoys an outstanding reputation with world rankings, consistently being placed as Australia’s leading comprehensive research-intensive university, and is one of the world’s top 50 (as per Times Higher Education World University Rankings 2015 – 2016 and Academic Ranking of World Universities 2015). There are over 80 different undergraduate study areas and over 270 graduate courses at Melbourne for students to choose from. The University has extensive global networks and has seven campus locations across Melbourne and rural Victoria.
