Drug Commercialisation Fundamentals
Drug Commercialisation Fundamentals
Taking a therapeutic drug from bench to bedside involves a complex, collaborative industry effort. This micro-credential is ideal for health professionals, researchers and other professionals seeking a stronger understanding of the drug commercialisation pipeline and how to take a product from discovery to commercial success. Delivered in partnership with the…
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COURSE DESCRIPTION
Taking a therapeutic drug from bench to bedside involves a complex, collaborative industry effort. This micro-credential is ideal for health professionals, researchers and other professionals seeking a stronger understanding of the drug commercialisation pipeline and how to take a product from discovery to commercial success. Delivered in partnership with the VCCC Alliance, the course gives you access to leading industry experts who will provide evidence-based insights and indispensable guidance on the drug development process. Understand business models, Intellectual Property (IP) and pharmaco-economics: Examine the importance of intellectual property and patents in commercial partnerships, and explore key principles underpinning business models and value propositions. Taking a broader view, explore how pharmacoeconomics impacts drug development. Examine strategic alliances across academia, pharma and biotech: Explore the role of different players in the drug commercialisation pipeline, and how strategic alliances are built across academia, pharma and biotech. Understand the function of laboratory research, drug companies, health care clinics, pharmacies, governments, regulatory bodies, policymakers, healthcare practitioners and hospitals. Discover how to craft effective marketing strategies: Explore marketing strategies for pharmaceuticals and biotechnology drugs, and understand the potential pitfalls and hurdles involved in launching a promotional campaign for a new drug. Apply your knowledge in a pitch to industry: In a hypothetical industry pitch, you’ll demonstrate your knowledge of what a company or funding body would need to know to endorse an idea, and how to make a strong case for taking a product from candidate to commercialisation.
Skills and learning outcomes: By the end of this course, you’ll have a strong grounding in how the drug commercialisation pipeline operates. You’ll be able to: Identify the various economic, intellectual property and strategic alliance considerations involved in embarking on commercial partnerships; Explain the steps involved from identifying a candidate, to commercialisation of a product through a commercial drug venture pitch.
EDUCATIONAL INSTITUTION
Established in 1853, the University of Melbourne enjoys an outstanding reputation with world rankings, consistently being placed as Australia’s leading comprehensive research-intensive university, and is one of the world’s top 50 (as per Times Higher Education World University Rankings 2015 – 2016 and Academic Ranking of World Universities 2015). There are over 80 different undergraduate study areas and over 270 graduate courses at Melbourne for students to choose from. The University has extensive global networks and has seven campus locations across Melbourne and rural Victoria.
