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Goal-oriented Software and Service Design

Goal-oriented Software and Service Design

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COURSE DESCRIPTION

Understanding users’ motivations can help you create products and services that better match their needs. This micro-credential is ideal for both tech and non-tech professionals who want to learn evidence-based techniques to design goal-oriented software, products or services that users will love. Explore user goals, motivations and emotions; Examine fundamental user-centred and goal-directed design concepts, and discover how users’ motivations, goals and emotions influence the way they interact with products and services. Understand motivational models and how to apply them: Explore how motivational models and the research-backed ‘do/be/feel method’ can be used to develop a high-level understanding of user goals. Learn how to apply the method and gain the confidence to run this type of workshop for your team. Create personas and user stories to design better products: Putting your new knowledge into practice, you’ll interview users and stakeholders to understand their motivations. You’ll use this data to create personas, user stories and story maps that describe stakeholders requirements and how your project can meet them. Enhance your sprint planning and review processes: Gain agile techniques to improve your sprint planning and review, leading to better task estimation, prioritisation, and risk mitigation during the development phase, helping you achieve project success faster.

Skills and learning outcomes: By the end of this micro-credential, you’ll be able to: Apply the do/be/feel method to elicit goals; Express software requirements in terms of user stories and personas; Structure goals into a motivational model which are consistent with the user stories and personas and critically assess them.

EDUCATIONAL INSTITUTION

Established in 1853, the University of Melbourne enjoys an outstanding reputation with world rankings, consistently being placed as Australia’s leading comprehensive research-intensive university, and is one of the world’s top 50 (as per Times Higher Education World University Rankings 2015 – 2016 and Academic Ranking of World Universities 2015). There are over 80 different undergraduate study areas and over 270 graduate courses at Melbourne for students to choose from. The University has extensive global networks and has seven campus locations across Melbourne and rural Victoria.

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Established in 1853, the University of Melbourne enjoys an outstanding reputation with world rankings, consistently being placed as Australia’s leading comprehensive research-intensive university, and is one of the world’s top 50 (as per Times Higher Education World University Rankings 2015 – 2016 and Academic Ranking of World Universities 2015). There are over 80 different undergraduate study areas and over 270 graduate courses at Melbourne for students to choose from. The University has extensive global networks and has seven campus locations across Melbourne and rural Victoria.

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