Bachelor of Arts (Major: Marketing)
Bachelor of Arts (Major: Marketing)
Marketing now lies at the very heart of almost every business enterprise around the world, while the ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the…
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COURSE DESCRIPTION
Marketing now lies at the very heart of almost every business enterprise around the world, while the ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the essential elements of marketing such as advertising, promotion, consumer behaviour and branding, plus plenty of practical hands-on work experience.
A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.
In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today’s highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.
This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).
REQUIREMENTS
Applicants must meet High school qualifications (or equivalent) to apply for undergraduate program. Academic minimum entry requirements for international applicants vary from country to country.
IELTS (Academic) – 6.5 overall, with no individual band score lower than 6.0; CAE/CPE – 176 overall, with no individual band score lower than 169; PTE Academic – 58 overall, with no individual band score lower than 50; TOEFL (iBT) – 84 overall, with no score lower than 21 in writing and no other band score lower than 17.
EDUCATIONAL INSTITUTION
The University of Notre Dame Australia is a leading institution in Australia. It offers a range of undergraduate and postgraduate programs in arts & sciences, business, philosophy & theology, education, law, nursing & midwifery, physiotherapy, medicine and health sciences. The University has campuses in Sydney, Perth and Broome. It also has seven additional Clinical Schools in New South Wales and Victoria, which are part of its School of Medicine. The institution has one of the highest graduate employment rates in the country. During their time studying, students are offered individual career support, covering everything from CV writing to brushing up on their interview skills.
