Bachelor of Commerce (Major: Marketing)
Bachelor of Commerce (Major: Marketing)
Often considered the heart of any business, marketing is the way in which companies and organisations communicate with the customer base. But as consumers become more discerning and traditional methods of marketing are supplanted by digital-based systems, marketers need to keep ahead of the game. This Marketing Major will provide…
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COURSE DESCRIPTION
Often considered the heart of any business, marketing is the way in which companies and organisations communicate with the customer base. But as consumers become more discerning and traditional methods of marketing are supplanted by digital-based systems, marketers need to keep ahead of the game. This Marketing Major will provide you with the practical and analytical skills you need to prosper in any business environment.
Why study this degree?
Like all our programs at the School of Business, this Marketing Major is designed to produce work – ready graduates. To achieve that goal, you will receive individually-focused tuition, participate in team-based learning and contribute to real-world case studies. The program includes a broad range of business courses, plus specific marketing skills, such as advertising and promotion, e-marketing, business research methods, consumer behaviour and international marketing.
Graduates from this program often find work government, corporate, and institutional sectors.
Moreover, upon the completion of your degree, you will be eligible to join the Australian Marketing
Institute (AMI). This means that even when you finish the program, you will still have access to
cutting-edge theories of marketing, as well as series of training programs and events.
Career opportunities
The following careers are open to graduates of this program:
- Marketing and management
- Advertising and promotions
- Consumer research
Fremantle Campus
With the marketing landscape constantly changing, professional marketers are challenged to consider new ways of communicating with consumers, harnessing a suite of digital technologies. In a world where competitive advantage is seen as the indicator of business success, our Marketing program provides students with the skills essential for becoming a market leader.
Why study this degree?
When you study a Bachelor of Commerce with a Major in Marketing at The University of Notre Dame Australia, you will receive the benefit of intimate class sizes and passionate educators. As with all programs in the School of Business, we focus on team-based learning and the practical application of skills, all with the aim of producing job-ready graduates.
Throughout your degree, you will explore the issues surrounding the principles of marketing, as well as delving into the intricacies of consumer behaviour, marketing communications, social media and more. You will also have a number of opportunities throughout your study program to work with ‘live clients’ in the real world of marketing. Following this, our Business Internship program will give you the opportunity to apply your learnings in a real-world setting.
Upon graduation, you will be able to enter a range of exciting industries in both the private and public sectors. Whether your dream is to work in marketing, advertising, a government agency or the not-for-profit sector a Marketing Major from Notre Dame will give you the tools you need for success.
Career opportunities
The following careers are open to graduates of this program:
Advertising executive
Social media manager
Media manager
Event manager
Fundraiser
REQUIREMENTS
Applicants must meet High school qualifications (or equivalent) to apply for undergraduate program. Academic minimum entry requirements for international applicants vary from country to country.
IELTS (Academic) – 6.5 overall, with no individual band score lower than 6.0; CAE/CPE – 176 overall, with no individual band score lower than 169; PTE Academic – 58 overall, with no individual band score lower than 50; TOEFL (iBT) – 84 overall, with no score lower than 21 in writing and no other band score lower than 17.
EDUCATIONAL INSTITUTION
The University of Notre Dame Australia is a leading institution in Australia. It offers a range of undergraduate and postgraduate programs in arts & sciences, business, philosophy & theology, education, law, nursing & midwifery, physiotherapy, medicine and health sciences. The University has campuses in Sydney, Perth and Broome. It also has seven additional Clinical Schools in New South Wales and Victoria, which are part of its School of Medicine. The institution has one of the highest graduate employment rates in the country. During their time studying, students are offered individual career support, covering everything from CV writing to brushing up on their interview skills.
